When it comes to investing, there is a general rule of thumb: the greater the risk, the greater the potential returns
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Since risk can sometimes produce deep valleys in between the peaks, the questioin is: How much volatility can you stomach while you're waiting to capitalize on those returns?
Studies show that many women are more reluctant than men to take on the level of risk required to produce investment returns sufficient to meet their needs.
Full text: Women investors: Learning to take risk
